Building FleetWise

Flannery

I'm building FleetWise, software that helps automotive engineering teams plan and run their prototype test fleets. Before that, I spent over ten years in ADAS and systems engineering at Bentley and Jaguar Land Rover.

10+years in
automotive R&D

Engineer turned founder.

  • Driver Monitoring
  • Forward-Looking Camera
  • Functional Safety
  • MBSE
  • DOORS
  • Hardware-in-the-loop
  • LabVIEW
  • TypeScript
  • Next.js
  • NestJS
  • PostgreSQL
  • LLMs & agents
  • Stable Diffusion
  • Raspberry Pi

01About

Hi, I'm Paul. I make things run smoothly.

Most of my career has been in automotive R&D. I started out writing LabVIEW for test rigs and ended up leading the introduction of Bentley's first Driver Monitoring Camera.

Along the way I watched huge vehicle programmes run on spreadsheets, email chains and whoever happened to remember. In 2024 I left to build the tool I'd always wanted, and moved to Penang to do it.

Outside work I'm usually tinkering with something: retro consoles, AI side projects, or a shop with our dog's name above the door.

  • Systems engineering

    Requirements, architecture and safety work that holds up from first concept to sign-off.

    DOORS · MBSE · Functional safety

  • Test and validation

    Rigs, hardware-in-the-loop and data logging that run for days without anyone watching.

    LabVIEW · TestStand · HIL

  • Software and AI

    Full products from the data model to deployment, with AI where it actually helps.

    TypeScript · Next.js · NestJS · LLMs

  • Getting it delivered

    Lining up engineers, suppliers, budgets and VW Group forums behind one plan.

    Release plans · RFQs & POs · Supplier management

02Experience

Ten years of cars, cameras and test fleets. Then I built the tool I always wanted.

2024 — Present

Wise Applications logo

Wise Applications

Remote

wiseapplications.ai

My company. We build software for the messy operational side of automotive engineering.

Founder & CEO

Sep 2024 — Present

I look after product, design and sales, and build FleetWise with my co-founder and CTO, Badiru Sulaimon.

  • Next.js
  • NestJS
  • PostgreSQL
  • Nx monorepo
  • Vercel
  • LLMs
  • Built from the ground up as a modular SaaS platform: TypeScript, React and Next.js on the front end; NestJS, Prisma and PostgreSQL behind it.
  • Shaped the data model and workflows around problems I spent a decade living with.
  • Backed by Antler; exhibited at GATE EXPO 2025 in Kuala Lumpur.
FleetWiseBacked byAntler

Take command of your test fleet.

Car makers spend millions building prototype fleets, then run them from spreadsheets and inboxes. FleetWise keeps track of where each development vehicle is and what's actually on it this week, so every booking and change traces back to the test work that needs it.

Operating contextFacilities and tracksRigsPeople and teamsWork packagesVehiclesTest equipmentRequestsPlansOne record, full historyAutomated planningRoles and permissionsIntegrationsWhat to buildFleet ComposerRequirements → fleetActivity dataMonitor and learnPeak demandConfig shortDowntimeFleet data → insightsFleet CoordinationRequests → planChange → new plan

Swipe to see the whole picture →

2019 — 2024

Bentley Motors logo

Bentley Motors

Crewe, UK

ADAS Function Owner — Driver Monitoring Systems

Jun 2022 — Jun 2024

Led the introduction of Bentley's first Driver Monitoring Camera and Driver Monitoring function, from the first conversations in VW Group and with suppliers through to production.

ADAS Function Owner — Forward-Looking Cameras

Jan 2020 — Jun 2024

Advanced Driver Assistance Systems Engineer

Jun 2019 — Jun 2024

Accountable for integration, calibration, project management and sign-off of camera-based driver assistance systems across the entire product line and multiple platform architectures, spanning hardware and software features.

  • Forward-Looking Camera
  • Driver Monitoring Camera
  • Traffic Sign Recognition
  • Attention & Drowsiness Assist
  • Represented the team, department and Bentley in Volkswagen Group and supplier forums, guiding outcomes in Bentley's favour.
  • Built a bi-weekly knowledge-sharing relationship with Lamborghini colleagues, giving Bentley-Lamborghini a louder voice in group forums.
  • Liaised daily across Concepts, Electrical, Packaging, Diagnostics, Manufacturing, Quality, Purchasing, Finance, Sales & Marketing and Legal.
Show more
  • Led cross-functional technical resolution of issues, from problem definition and containment through to solution and prevention.
  • Developed and maintained release and validation plans (B-, K-, BMG, HW/SW/Function) and reported status at every management level.
  • Tracked upcoming legislation drafts to ensure compliance; supported budget forecasting; scripted and raised RFQs and POs.
  • Kicked off an improvement to the vehicle allocation process after identifying major inefficiencies.

2015 — 2019

Jaguar Land Rover logo

Jaguar Land Rover

Gaydon, UK

Joined through the Engineering Graduate Development Scheme, with time across vehicle engineering on the Jaguar F-TYPE, Special Vehicle Operations launch and branded-goods forecasting before settling in ADAS.

Electronic System Architect — ADAS

May 2016 — Jun 2019

Sole owner of a Level 3 system: detailed requirements writing, traceability to Level 2, managing requirements in DOORS and cascading them to Level 4 sub-systems. After an IBM requirements-writing course, management used my requirements deck as the department example and asked me to run review sessions for other system owners.

  • DOORS
  • MBSE
  • Functional Safety
  • LabVIEW
  • TestStand
  • HIL
  • Part of the Model-Based Systems Engineering (MBSE) pilot: use case, activity, functional allocation, architecture, sequence, flow, boundary and state machine diagrams.
  • Translated customer experience specifications into logical systems, then mapped them onto the electrical vehicle architecture with the architects.
  • Produced Functional Safety and Technical Conformity documentation; liaised with suppliers and every implementing sub-system.
  • Built hardware-in-the-loop test rigs for camera systems in LabVIEW and TestStand, with automated image intensity checks, network simulation and generated test reports.

Driverless Car Research Engineer

Jan 2016 — Apr 2016

Warwick University

Collected and analysed road footage to define what autonomous vehicles would need to handle (sensor capability, traffic scenarios, junction types), feeding a future feature proposal and the UK Autodrive event.

ADAS Test Driver / Engineer

Jul 2015 — Jan 2016

Hands-on testing and evaluation of advanced driver assistance systems on development vehicles.

2013 — 2015

CSA Group logo

CSA Group

Leyland, UK

CSA Group's Leyland testing centre provides product testing and development for automotive and transportation technology: EMC and safety, V2V communication, structural and component fatigue.

Instrumentation Engineer

Jul 2013 — Jul 2015

Lead LabVIEW engineer on several projects, building control, monitoring and data acquisition systems, and installing instrumentation (thermocouples, accelerometers, tachos) to log temperature, vibration and speed.

  • LabVIEW
  • NI DAQ
  • Instrumentation
Show more

Project

Automated Gear Shifting Robot

A standalone system for automated robustness testing of manual gearboxes up to 6 speeds, with custom gear sequences, electronic safeguards, monitoring and logging for long unsupervised runs.

Project

Automotive Radiator Test Rig Upgrade

LabVIEW upgrade of an ageing and heat-cycle rig for charge air coolers: PID control, live rig visualisation, data logging, automated start-up and shutdown, and configurable alarms on every input.

03Education

Where it all started. From North Wales to Liverpool.

Liverpool John Moores University
2011 — 2015
LJMU logo

Liverpool John Moores University

Liverpool, UK

BEng Electrical & Electronic Engineering (IET Accredited)

2:1 Honours

  • WOW (World of Work) Skills, Bronze and Silver
  • Invited to the IET Annual Dinner 2015 for a high dissertation mark
Llandrillo College
2009 — 2011
Llandrillo College logo

Llandrillo College

Rhos-on-Sea, Wales

BTEC National Diploma in Electrical & Electronic Engineering

Distinction Merit Merit

  • Young Engineering Achiever of the Year
Prestatyn High School
2004 — 2009
Prestatyn High School logo

Prestatyn High School

North Wales, UK

GCSEs

  • City & Guilds Level 2 Tech Certificate in Computer Aided Design
  • Lee Jude Design and Technology Shield, 2009

04Personal projects

Side projects. Mostly to scratch an itch.

AI side project

ToyBoxTales

Turns a one-line prompt into a complete children's book: story, illustrations and narrated audio.

  • A full-stack demo with a modular pipeline that assembles each book from concept to output.
  • Explored prompt engineering, model safety and guardrails for age-appropriate content.
  • Nuxt / Vue
  • GPT-4
  • DALL·E / SD
  • ElevenLabs

AI side project

Pawtraits.ai

A pet portrait generator: themed costume images of your own dog in minutes.

  • Fine-tuned Stable Diffusion models with DreamBooth on users' dog photos.
  • Automated the training pipeline end to end, with secure image handling, Stripe payments and CDN delivery.
  • Stable Diffusion
  • DreamBooth / LoRA
  • Stripe

AI side project

Channel Woof TV

Multimodal 'talking dogs' parody sketches.

  • Short parody clips built from LLM-written scripts, voice cloning and AI video lip-sync.
  • Proved a fast script-to-performance pipeline, with guardrails for age-appropriate humour.
  • LLMs
  • Voice cloning
  • Video generation
Charlie + Co logo

From 2021 · Co-Founder

Charlie + Co

A UK dog brand that grew into a dog-focused coffee shop, retail store and grooming salon.

Started in early 2021 with our own line of pet accessories. After selling online, we opened our first store in late 2021.

E-commerce, physical retail and appointment-based grooming meant complex payments, point-of-sale, stock, team, finance and supplier needs, so automation and software were built in from day one.

  • E-commerce
  • Retail & coffee
  • Dog grooming
charlieandco.uk
Retro Games Console logo

2019

The Retro Games Console

Raspberry Pi emulation builds in replica Mega Drive, NES and SNES cases.

A search for gaming nostalgia turned into a hobby: loading an OS onto a Raspberry Pi to run thousands of classics across dozens of emulated systems. Sonic, Crash Bandicoot, the first Tomb Raiders and a personal favourite, Mega Bomberman.

Christmas presents were sorted early for a lot of people that year.

  • 24 retro systems
  • 21,000+ games
  • Up to 5 players

2020

Virtual Quizzes

Weekly lockdown quizzes with Google Slides and Zoom, still going occasionally.

During the 2020 pandemic I hosted weekly themed quizzes: slide decks with embedded images, audio and video, screen-shared over Zoom so anyone, anywhere could join from a link.

Free tools meant zero cost, and the decks live on Google Drive for anyone who wants to host their own.

Cute As A Button logo

2017

Cute As A Button

A laser-engraving side hustle, with an industrial laser in the spare bedroom.

Our first side business. I built my first website and learned all about laser etching, cutting, melting, burning, and selling online.

The big lesson: you can easily lose all your time by not automating and delegating the menial parts of running a business.

05 · Get in touch

Fancy a chat?

Prototype fleets, ADAS, or something you're building yourself. I'm always happy to talk, and LinkedIn is the best place to find me.

Message me on LinkedIn